Rebranding Racism: How the American Left can combat racism more effectively


From the War on Drugs to the War on Terror, the American Left has an impressive record of losing political semiotics to conservatives. In keeping with this tradition, the Left has yet again failed to effectively market efforts to eradicate racism in such a way that is coherent and cogent to a divided American constituency that is suffering from endemic ‘White guilt’ and ‘White fear.’ The former is anxious by the inadequate action of the Left to address racial inequality while the latter is anxious about the extreme action of the Left to create racial equality.

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